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Are You an Innovator, Early Adopter, Early Majority, Late Majority, or Laggard?

Are You an Innovator, Early Adopter, Early Majority, Late Majority, or Laggard?

by Neil Campbell | Aug 27, 2018 | Accountancy, Business Growth

  Research has shown that people can be broken down into 5 main categories when it comes to how they respond to innovation: Innovators Early adopters Early majority Late majority Laggard This is known as the ‘Diffusion of Innovation’ theory, as it was developed...

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