Sales and Marketing
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Sales and Marketing
As in other areas of any business, the threats within sales and marketing are business critical to the survival of your company.
The Sales and Marketing module has been developed to review key areas of your sales and marketing processes and internal reporting. Through this section you will review your customers’ perception of your products and services, your business website, how you manage advertising, and sales team performance procedures.
Sales and Marketing risks that the Risk Dashboard will mitigate against include:
Revenue Shortfall Risk
The risk that revenue will fall short
Market Competition Risk
The risk that competitive forces will reduce revenue (e.g. a price war)
New Product Development Risk
The risk that new products will fail on the market
Brand Value Risk
The risk of decline in brand value
Large Account Risk
The risk of losing a large customer
False Information
Salespeople reporting false and misleading information
Lack of Skills
Sales staff short on sales skills
Demand Risk
Lower than expected demand for your products
Sales Forecast Risk
The risk that sales forecasts will be inaccurate
Customer Relationship Risk
The risk of damaged relationships with customers
Publicity Risk
The risk of adverse publicity
Location Risk
The risk of choosing a bad location (e.g. a retail location)
Crucial Information
Salespeople not reporting crucial information
Sales Tracking
No reliable automatic way to track sales
The heart of good Quality Management practice sits within the Risk Dashboard software.