Testimonials are believed to be one of the most important pieces of copy that you can put on your website, landing page, sales letter or in any other kind of marketing communication.
Testimonials have the highest effectiveness rating for content marketing at 89%. The reason for this is they give your audience that one final push to buy your product or service. Source – socialfresh.com
Testimonials come in a lot of shapes, sizes and formats, and often from very different businesses. They help shape your business credibility in front of your potential customers. Provide the product confidence seeing another business try it first, and if that business likes it, then maybe they will too. Consumers naturally trust each other more than just marketing collateral, so a testimonial adds more weight to the decision they’re trying to make.
Testimonials are of course sales tools, but they are much more than that, they provide the essential social proof which is so necessary in our omni-channel world. They are used to showcase a company’s work and its reputation.
Which is why I would like to take the time to thank those wonderful organisations who have taken the time to provide a testimonial for Risk Dashboard, you can see what they have said here.
There are many more testimonials and case studies being developed with clients and advisory which are soon to appear on Risk Dashboard, providing even greater confidence that our compliance/audit software is making a difference to the UK SME community that we set-out to support.
Risk Dashboard provides real-time evidence based continuous analysis for improved reporting and decision making for accountants, business advisors and their clients.
If you would like to know more about how Risk Dashboard and your data can transform your business please contact Neil Campbell, Commercial Director at Risk Dashboard on info@riskdashboard.co.uk.