Without marketing, how do you generate sales? Without sales, how do you fund your marketing? Sales and marketing are two sides of the same coin, one simply cannot survive without the other. They are two key business factors that are imperative to get right, and they easily make the difference between success and failure. It’s for this reason we have a specific sales and marketing risk module.
Every business will be able to take advantage of our sales and marketing module in the Risk Dashboard, but none more so larger firms with an in-house marketing and sales team, or indeed, a marketing agency.
Is your sales team prepared?
When it comes to sales, you will no doubt have a trustworthy team in place. Hopefully, they have the right training and the right mindset to drive sales. With any luck, they aren’t just great at sealing a deal, but they pay attention to detail and are vigilant with reporting. However, we understand that the likelihood of finding a team that ticks every box is difficult (to say the least!), and this inevitably puts your business at risk.
So what can you do?
Our module covers everything from calculating sales forecast risk, to tracking sales. It encourages the reporting of crucial information, as well as training, revenue shortfall risk, and the risk that new products will fail on the market. It, therefore, gives you the opportunity to ensure your team are prepared, and that you are prepared should figures not live up to expectation.
Is your marketing team prepared?
Your marketing team are the face of your brand. They are responsible for representing your business and making you heard. But what would you do if you were the recipient of bad publicity? What if you had an incident that damaged your relationship with valued customers? Would your team be well-equipped to handle the backlash? Negativity can affect the risk of your brand value, and could even cost you large accounts in the process!
So what can you do?
Our sales and marketing Risk Dashboard module works with you to ensure that systems are in place to preserve valuable relationships and limit damage should you be the victim of negative publicity. We have over 20 main focus points that review your customers’ perception of your products and services and evaluate how you manage both advertising and sales team performance.
For large corporates, this can support your existing structures to build a more robust enterprise, and for marketing agencies, it can ensure you’re getting the very best out of your clients to ensure a lengthy, and profitable, contract with each of them.
We have a number of packages available: Level 1, Level 2, and Level 3 – aimed to manage the risk of SMEs, corporations, and larger enterprises. We look forward to hearing from you. For more information on how the Risk Dashboard can assist you, visit our website or please don’t hesitate to contact Neil Campbell, Commercial Director on neil.campbell@riskdashboard.co.uk or info@riskdashboard.co.uk
Follow us on LinkedIn
Follow us on Twitter
Follow us on Facebook
Follow us on Google+
Subscribe to our YouTube channel